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4 Factors of Successful Restaurant Promotions
A restaurant’s marketing budget is generally expected to equate to 3-6% of its total sales. This varies depending on multiple factors including, but not limited to: location, competition, business volume, and cash flow. This marketing budget expectation is…
Read MoreThe importance of Guest Data in a Post-Pandemic World of Takeout and Delivery
The trend curve for consuming restaurant food off-premises may be flattening, but surveys tell us that higher than normal levels of takeout and delivery and business are here to stay for the long term in a post-COVID-19 world…
Read MoreImproving Takeout and Delivery for a Post-Pandemic World
The global COVID-19 pandemic turned a bright spotlight onto restaurant’s takeout and delivery services. As customers became accustomed to eating restaurant food at home and restaurants began to focus on takeout and delivery services it became clear that these…
Read MoreIn a Post-COVID World is 3rd Party or Proprietary Delivery the Way Forward for Restaurants?
Excitingly, the demand for the off-premises, in-home consumption of restaurant food has continued to stay strong as states across the nation begin to relax their dining restrictions. For some segments of the industry delivery was a large portion of their business…
Read MoreIn The News: Could ‘ghost kitchens’ be the future of the restaurant industry?
Could ‘ghost kitchens’ be the future of the restaurant industry? Ghost kitchens focus on food engineered to travel TAMPA, Fla. — To-go orders and delivery are now the new normal for restaurants across the country and Tampa Bay. The owner of a newly launched restaurant venture, Quality Delivered, focuses entirely on their delivery game with…
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